Creating an Impressive Brand Image With Business Card Printing

Business cards can be anything, from rectangles to circular shapes. While the standard in the United States is 3.5×2 inches, you can get creative with your designs with die-cut business cards. Some of these cards feature stencils or interactive elements. These are great ways to draw attention to your business and attract new clients. While a square card is a nice design, not every cardholder supports the square shape. Ultimately, if you want to make a lasting impression, you should think beyond the standard rectangle.

The shape and size of your cards should reflect your brand, and you should avoid crooked shapes and thin lines around margins. The traditional card size fits in a standard card scanner, wallet, and card holder. Also, try to keep the edges round. For a more distinctive appearance, use rounded corners on the sides. To create a card that fits comfortably in a wallet, you can even opt for an unorthodox shape like a pyramid.

Fonts are an important part of business card design. A fancy font can ruin a visually appealing card, so stick to a classic font such as Times New Roman or Arial. For your other printed marketing material, it’s important to match the fonts on your business cards to avoid clashing and confusing your leads. Choose a traditional font in two different sizes to ensure a consistent look across all mediums. Lastly, you should always choose a font that is easily readable.

Besides choosing a font style, consider the type of paper your business card will be printed on. Cardstock is considered the most traditional choice for business cards, but you can choose an offbeat material such as handmade paper, wood, or plastic. While each material has distinct benefits, cardstock is a lightweight option and easy to carry. Consider the type of business you’re in before making your final decision. Make sure your choice will suit your business image and target audience.

When it comes to choosing a material, consider your budget. If your budget is tight, you can opt for recycled paper. Printed cards made of a sustainable material will stand out from the competition. Printed on recycled paper will also be less likely to get thrown out. This is good for the environment, as people tend to throw out more business cards than paper ones. The cost of these cards will vary, but you can choose the one that suits your budget.

Your business card’s color and design should match your business’s identity. If you have other branded materials, such as letterheads and pens, it’s important to match the tone of those materials on your cards. Professional services and real estate businesses may use more conservative colors for their business cards. Toy stores and trendy restaurants might choose colorful designs. You can also opt for bleeds to extend colored backgrounds and images, giving them a more professional appearance. For more details visit https://www.minneapolisprintingservices.com/.

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